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Social media for toddlers – Grand Prix -voittaja

18.3.2011 | passi | Case,Fieldnotes,Highlight: Grand One

Kiitos kotiväki. Kiitos maailma. Kiitos B… Kiitos intohimolle. Hyvä meininki jatkuu!

Tässä vielä perustelut Grand One voitosta:

“Tämän vuoden kilpailutöiden joukossa oli riemastuttavan monta esimerkkiä siitä, että Suomessa kyllä osataan sekä tehdä että ostaa maailmanluokan nettiä. Kyllä, meillä ihan oikeasti osataan jo tehdä kaikki ihan viimeisen päälle ja oikein.

Tämä nimenomainen työ nousi kuitenkin kaikkien muiden töiden yläpuolelle siitä yksinkertaisesta syystä että se muistutti meitä siitä, miten alussa me vielä olemme. Se muistutti meitä siitä lukemattomien tutkimattomien mahdollisuuksien määrästä, niistä töistä joita me oikeasti haluaisimme olla tekemässä tai tilaamassa. Ja mieluiten vielä itsellemme. Voiko tai saako noin edes tehdä muuttuu nopeasti kysymykseksi , perhana, miksi minä en voinut keksinyt sitä?

Se lähestyy aivan uutta kohderyhmää. Se yhdistää netin ja reaalimaailman hienolla tavalla. Se kertoo jotain tulevasta ja 10 miljoonaa ihmistä on nähnyt sen.”

Kaikki Grand One voittajat ja perustelut voitoille löytyvät täältä: www.rekaksois.com/grandone/voittajat.php

Tags:Grand One
Posted in Case, Fieldnotes, Highlight | 6 Comments »

Case: Big Brother 2010

30.8.2010 | Ripatti | Case,Highlight: Big brother, future tv, mtv3, service design, sub

BB screenshot

Big Brother 2010 is the sixth season of the popular reality show in Finland. Our team was asked to help in planning the concept and designing the service for digital channels.

We worked in close collaboration with the content, sales, technical, production, web-tv and interactive-tv teams during planning and design to make sure that all business goals and requirements would be met and at the same time fans of the show would be given an online experience worthy of their commitment.

At the core of the online experience is Big Brother 24/7: six simultaneous live streams and interaction with other fans for those who don’t want to miss any of the action. In addition to the live experience, community features have been souped up to cater to the extremely active Big Brother community within the Big Brother domain and all over the web, from personal blogs to other online media reporting on the show.

The customer wanted to significantly increase revenues compared to previous years. To meet the objectives we designed several new advertising products in addition to the standard display and video inventory available. Our goal was to create products that would be an integral part of the overall concept, and bring fans and advertisers closer via a shared experience.

At the time of writing Big Brother 2010 has been live for a little over a week. Compared to last year the first week results have been extremely promising. 586 000 visitors spent time on the site during the first week, compared to a 100 000 less during the same week last year.

Personal comments:
Ripatti: “Love it or hate it, Big Brother 2010 is one of the media events of the year. I’m thrilled that we got to once again be a part of pushing the boundaries of what a media concept is. And this one is a multi-channel monster, with several weekly TV shows, six 24/7 online streams, news, exclusive online videos, a hyper active community, games, IPTV, mobile content, SMS voting and all the online action looped back to the live tv shows.”

Ihmiset: Sami Kanninen, Risto Kyyrö, Markus Piipari, Misha Lagerstedt, Aleksi Leinonen, Heli Kettunen, Vilma Kaartinen

Yritykset: MTV Media

Tags:Big brother, future tv, mtv3, service design, sub
Posted in Case, Highlight | 2 Comments »

Case: MTV3.fi positioning

29.8.2010 | Ripatti | Case: media, mtv3, positioning, strategy

After being a leader in the online media field for over 10 years, MTV3.fi wanted to re-evaluate and crystallize the positioning of the service. The MTV3 team wanted a partner that could provide insight from both a consumer and marketer perspective. They also wanted the chosen partner to be able to run a project that would be highly collaborative and involve people from various positions in the organization.

Gyllene Skor and Toinen Helsinki formed an extended project team in order to provide the client with industry leading expertise in the online media field. Our team held multiple workshops that involved dozens of employees from MTV3 to ensure that all the experience the customer has of running a successful online media was utilized during the project. Our job was to deliver fresh customer and industry insights and uncover new opportunities for thorough evaluation and discussion.

A fruitful collaboration between all parties provided the customer with the results they were looking for. MTV3.fi is ready for the next stage in the life of a successful online media.

Personal comments:
Ripatti: “I love the fact that we had to work our asses off on this one. Rising up to any challenge is the best part of what we do every day. It’s a lot of hard work but ultimately rewarding in the end.”

Ihmiset: Petteri Ruotsalainen, Teemu Lehtonen, Janne Saari, Teemu Neiglick, Juha Juosila

Yritykset: MTV Media , Toinen Helsinki

Tags:media, mtv3, positioning, strategy
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Case: User experience strategy

28.8.2010 | Ripatti | Case: user experience

Our customer, a leading Nordic telecommunications company, was focusing on improving their self-service tools and creating several new types of services for their private customers. Thus user experience was beginning to play a much bigger role in the overall customer experience than before.

Once the need for an overall user experience strategy was identified, our team was asked to help in defining the first version and kick-start the strategy development process. Several workshops with key people over a few week period helped define the key elements of the overall user experience. Our workshop tools were used to refine ideas that were already floating about and explore new ones that might have otherwise been overlooked.

Our customer has continued working towards a unified user experience and has even used the insights to evaluate suitable design agencies and recruit in-house designers that share and understand the company’s goals.

Personal comments:
Ripatti: “It’s good to see that major players are beginning to see user experience as the major part of branding that it is. Too often marketing officers dismiss service experiences as nothing they should care about.”

Tags:user experience
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Case: MTV3.fi front page redesign

28.8.2010 | Ripatti | Case,Service Design: Idean, konseptisuunnittelu, mtv3, service design

MTV3.fi etusivu

MTV3.fi, one of the biggest media-operated websites in Finland, wanted to redesign their most important asset: the MTV3.fi-portal front page. The goal was to simultaneously create a better user experience (better flow, more visits and visitors) and bring in more revenue with new business opportunities.

Our team was asked to help with the overall concept and deliver a brief for Idean, who would be responsible for the user interface design and testing.

As always, we analyzed user needs, business requirements and technological possibilities to define the opportunities available to MTV3.fi. Web analytics, customer surveys, stakeholder interviews and business area insight led us to present the executive team with several concept scenarios, of which one was chosen as a basis for the final concept.

We delivered the insights and concept to MTV3 and Idean to be used as a basis for user interface design and testing.

Personal comments:
Ripatti: “This is how a project should be done. Thorough analysis, extensive discussions with all major stakeholders, a client with an open mind willing to debate anything and great design by Idean.”

People: Petteri Ruotsalainen, Risto Lähdesmäki

Companies: MTV Media , Idean

Tags:Idean, konseptisuunnittelu, mtv3, service design
Posted in Case, Service Design | No Comments »

Case: MTV3 Katsomo – Formula 1

27.8.2010 | passi | Case,Highlight,Service Design: future tv, iptv, katsomo, mtv3, service design

Katsomo Formula 1

Räikkönen,Häkkinen, Kovalainen, Rosberg… No wonder MTV3, the leading commercial tv-station in Finland, has held on to their exclusive rights to broadcast Formula 1 for nearly two decades. After renewing the contract in 2010, MTV3 wanted to build on the previous commercial success and offer fans the “best way to enjoy Formula 1 in the world”.

As part of the Gyllene Skor team, Passi and Ripatti worked with MTV3 to create an experience that would attract both early adopters that have already abandoned traditional TV for online video services and for the larger audience that still enjoys watching Formula 1 on their big screens in the comfort of their own living room.

We knew that hard-core Formula 1 fans were very likely to use the service, but wanted also to serve a larger audience that wouldn’t be as active during the season as the core group.

With these viewing and activity habits as our design guidelines we focused on creating an experience that would work as a stand alone online service or as a social TV extension when watching the live broadcast via pay-TV channel MTV3 MAX.

The service is designed in such a way that online viewers can watch the live stream, interact with other fans and follow the drivers data and track-position on one screen. TV+online viewers can focus watching the live stream from their TV and use the online service for additional content that is only available online, like the in-car camera.

In addition to the race viewing experience we wanted to keep the fans engaged throughout the season and even the off-season. Race weekends were used as a base for a content calendar that provides fans with content before, during and after the races and news and exclusive material between races and during the off-season.

Even a great service can fail if you can’t reach your audience and convince them that you have something of value to offer. As the core of the service concept was being finalized we continued working on the service marketing side. The service was designed in such a way that potential customers had multiple possibilities to engage with the content and could effortlessly sign-up or become a member if they wished to do so. Engagement agency Toinen Helsinki and advertising agency TBWA\PHS have worked with MTV3 for a long time and they were brought in to do the campaign also this time around. Several sessions with all teams attending were held to make sure that the service and marketing were in tune with each other.

MTV3 Katsomo Formula 1 is not just a souped-up online video service. It’s a multichannel service built around the fantastic content that MTV3 and Formula 1 have to offer.

Since launching the service Bonnier owned MTV3 and telecommunications company Elisa have expanded the service to Elisa Viihde IPTV-platform.

Personal comments:
Passi: “I’ve always loved to follow Formula 1. It’s a world wide phenomenon that for some reason resonates especially with us Finns. How could any project be better than delivering a new viewing experience to fans F1? A great project with a great result. I’m really looking forward to working on the next version.”

People: Sami Kanninen, Janne Saari, Misha Lagestedt, Teemu Karenius, Minna Ritoluoma, Tommy Mäkinen

Companies: MTV Media , Toinen Helsinki , TBWA\PHS , Elisa

Tags:future tv, iptv, katsomo, mtv3, service design
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Case: Kuvaohjelmalain valmistelu

26.8.2010 | Ripatti | Case: konsultointi, kuvaohjelmalaki

Lakikirja

Opetus- ja kulttuuriministeriö valmisteli uutta kuvaohjelmalakia. Kymmenen vuoden aikana on tapahtunut melkoinen murros ja vuoden 2000 laki ei vastaakaan nykypäivän mediamaailmaa ja tulevaisuuden näkymiä.

Laadimme lakia valmistelevan työryhmän pyynnöstä esityksen liikkuvan kuvan sisällön tuottamisen ja katsomisen nykytilanteesta ja tulevaisuudesta. Esityksessä kiteytettiin sisällön tuottaminen ja katselu tekniseltä kannalta, sekä sosiaalisen ilmiönä suomalaisten keskuudessa. Lisäksi tutustuimme muiden maiden lakihin ja asetuksiin, ja laadimme niiden pohjalta oman näkemyksemme lain raameista.

Laki kuvaohjelmien tarkastamisesta 25.8.2000/775

Työryhmä: Kuvaohjelmien ikärajaluokittelu korvaamaan ennakkotarkastukset

Kommentit:
Ripatti: “Järjettömän mielenkiintoista päästä mukaan osin vaikuttamaan merkittäviin yhteiskunnallisiin asioihin. Toivon, että lainsäätäjät pystyvät kiteyttämään uuden kuvaohjelmalain niin, että lapset ja nuoret saavat asiaankuuluvaa suojelua ilman että lähdetään sensuroinnin ja kyttäyksen tielle.”

Ihmiset: Janne Saari, Kai Taka-Aho

Yritykset: MTV Media , Nelonen Media

Tags:konsultointi, kuvaohjelmalaki
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Case: Sitra – Maamerkit

26.8.2010 | Ripatti | Case: crowdsourcing, sitra

Sitra Maamerkit screenshot

Sitra – the Finnish Innovation Fund promotes the welfare of Finnish society with fixed term programmes. The programmes aim to provide a quick response to critical issues regarding the competitiveness and economic growth of Finland.

Sitra wanted to use digital tools during the preparatory stage of the Landmarks (Maamerkit in Finnish) programme to broaden it’s contacts with key stakeholders in government, research and business and to gain valuable insights from stakeholders that might not otherwise be able to voice their opinion.

Due to the complexity and broad scope of the issue at hand, the four month long online workshop was divided into to three distinct phases, each covering the topic from a different viewpoint. Previous experience had also shown us that emphasis should be put on contacting the right people and presenting them with a clear task. One that would be wide enough to keep participants open-minded and at the same time provide the Sitra team with insights that they were looking for.

Insights from offline workshops held at key cities were combined with the insights gathered online and used in planning the programme roadmap and the range of methods used during the programme. Sitra plans to continue developing the site and add more crowdsourcing tools to use in its programmes.

Personal comments:

Ripatti: “I was amazed at how many people participated and how much activity and fresh ideas we got on such a difficult and complex subject. Seems to me that our approach to crowdsourcing works very well”

Ihmiset: Eeva Hellström, Marjut Mutanen, Jyri Arponen, Päivi Hirvola

Yritykset: Sitra

Tags:crowdsourcing, sitra
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